Четверг, 25 апреля 2024

Конференция DMC-CY: цифровой маркетинг для профессионалов

Причины перехода бизнеса в режим «онлайн» бывают разные: экономия бюджета, территориально разветвленный бизнес, отсутствие необходимости в содержании офиса. В нынешних условиях карантинных мер добавилась еще одна причина — самоизоляция.

Ведения только одного сайта или блога для полноценного и эффективного внедрения бизнеса в онлайн-пространство недостаточно. Немаловажную роль играет продвижение бизнеса в социальных сетях.

Каждый день в соцсети заходит почти 31 миллион человек, по 22 000 человек в минуту. В социальных сетях зарегистрировано огромное количество пользователей, все они — покупатели. Посмотрите на свою целевую аудиторию, есть ли она в социальных сетях? Если да, то вашей компании тоже нужно там присутствовать.

Именно поэтому организаторы конференции DMC-CY (Digital Marketing Conference – Cyprus) запланировали блок занятий для профессиональной сферы. Если вы – руководитель или владелец собственного бизнеса, который хочет поставить возможности социальных сетей на службу своей компании, этот блок семинаров подойдет именно вам.

11 и 26 марта в рамках конференции DMC-CY состоится серия лекций блока DIGITAL MARKETING FOR SERVICE PROVIDERS.

Лекции пройдут на английском и русских языках.
Особое внимание будет уделено таким секторам бизнеса как: юридические услуги, косметологические и медицинские услуги, работа фитнес-клубов и тренажёрных залов, деятельность магазинов розничной торговли.

ПРОГРАММА БЛОКА DIGITAL MARKETING FOR SERVICE PROVIDERS

11 марта

16.00
Цифровой маркетинг для индустрии красоты и медицинских услуг. 
Игорь Мороз «Продвижение сайтов в сложных нишах: красота, здоровье, финансы. Как расти во время обновлений Google».

Основные тезисы
Что такое YMYL сайты (страницы).
Google Medic update и не только.
Оценка качества YMYL-страниц.
E-A-T: экспертиза – авторитет – достоверность.
Аудит вашего YMYL сайта.
Как продвинуть свой сайт и обогнать конкурентов.

Результаты
Ознакомитесь с принципами оценки сайтов поисковой системой Google.
Узнаете методы получения новых клиентов при поиске.
Проверите качество вашего сайта.
Получите план продвижения ресурсов в сложных нишах рынка.

Ценность
Научитесь расти в поиске, когда остальные «падают».
Наметите путь роста собственных экспертов.
Объедините рост собственного бренда и рост бизнеса.

17.00
Цифровой маркетинг для юристов. 
Дмитрий Засухин «Привлечение клиентов юридических услуг через онлайн-рынок».

Основные тезисы:
Почему так важен бренд для привлечения клиентов юридических услуг?
Понимание проблем клиентов – важный шаг в стратегии маркетинга юридических услуг.
Почему клиенты не доверяют юристам и как начать топить лед в отношениях?
Правильная «упаковка» услуг – важнейший этап в юридическом маркетинге.
Как привлечь VIP клиентов и продавать дорогие услуги.

Результаты
Вы узнаете, как привлекать клиентов юридических услуг.
Вы поймете в какие инструменты стоит инвестировать в юридическом маркетинге, а в какие нет.
Вам станет понятно, как избавиться от «сарафанного радио», внедрив мультиканальный маркетинг.

Ценность
Вы начнете смотреть на юридический маркетинг, как на систему , а не как на набор разрозненных инструментов.
Вы увидите альтернативные каналы по привлечению клиентов.
 

26 марта

12.00
A workshop addressed to business leaders and entrepreneurs.
Nicole Bremner «The importance of personal brand in scaling your business and attracting investment.»

Key Points
• Importance of personal branding
• Importance of personal branding when aiming to scale your business
• Communicating and identifying a micro niche

Results/Take-Aways
• Develop social media audiences and engagement
• Increased investment opportunities
• Brand awareness

Value/Long term effects
• Increase of opportunities
• Build a brand
• Growth

13.00
A workshop for everyone who works in professional service industry
George Kitis «How to Convince Your Customer to «Marry» You in the Digital World.

Key Points
The required steps to build trust among your customers.
Which tools of digital marketing to use at each step of the process.
How to combine the tools of the digital world with the reality of personal contact.
How to build lasting relations with your customers through digital media.

Results/Take-Aways
A complete methodology which attendees can use to their companies.
Tactics to help them at their digital campaigns.
Full understanding of the way digital marketing is working.

Value/Long term effects
Increase of awareness, consideration, and customers of attendee’s company.
A new methodology to help them find new customers.
Increase of customers’ engagement.
Enhancement of «word of mouth».

14.00
A workshop addressed to lawyers and legal service providers
Idan Nishlis «Digital Marketing for Lawyers Post-Covid»

Key Points
Influence of Covid on law firms and their clients.
How to do business development during and post-Covid.
How to harness change and opportunities arising from the crisis.

Results/Take-Aways
Understand the trends affecting the legal industry.
Learn how to adapt your professional service to the «new normal».
Gain insights from recently published surveys and studies.

Value/Long term effects
Ability to position your firm better.
Conduct better business development.
Enhance client loyalty and retention.

15.00
A workshop for health&beauty industry with specialisation in fitness and wellbeing.
Justin Devonshire «Fitness Marketing for 2021: How to Get 3-5 New Clients Per Day For Your Fitness, Health or Wellbeing Business Using Facebook Advertising».

Key Points
How to create an «irresistible offer» that attracts prospects like moths to a flame.
How to target your exact customers on Facebook.
How to follow up & convert prospects into buyers.

Results/Take-Aways
You’ll know how to create offers that attract new prospects each week.
The best systems to capture leads & follow up.
How to make a huge ROI on Facebook Advertising (even on a small budget).
Know how to close sales in a professional & ethical way.

16.00
A workshop addressed to shop owners and marketers promoting retail companies.
Nicos Andronicos «From Brick-And-Mortar to an online ecommerce store».

Key Points
• Acknowledge the differences between physical vs online store – Communication is key when it comes to customer experience
• Build customer trust

Results/Take-Aways
• Identify the needs of your customers
• Identify the profile of your customer database
• Keep up with technological updates
• Optimize last mile deliveries efficiently

Value/Long term effects
• Increase sales and reduce costs by deploying efficient operations
• Build a solid long term business online

17.00
A lecture for those who is ready to accept a different point of view
Kieran Sheridan-Lawler «There’s no such thing as digital marketing: the digital-ready culture; merging ‘marketing’ with ‘digital’; the virtual and physical gap is closing… quickly»

Key Points
Kieran S-Lawler takes a deep dive into the digital-ready culture we find ourselves living in. Explaining why the traditional silos built up by corporate businesses separating ‘digital’ and ‘marketing’ are not just outdated but hinder a business’s success.

Results/Take-Aways
• An insightful overview of the issues that marketing teams face in 2021 due to a change in customer needs, the rise of the online shopper, and a time of economic stress.
• A look at why top companies across the world are favouring unity between marketing and digital teams, as opposed to the traditional isolates approach.
• Understanding why the virtual and physical gap is closing, and what marketers can do to benefit from it.

18.00
Open Interview with Jerry Prochazka, International HR and Operational Executive
«Personal relationship with clients: new prospects and realities».
How to be authentic and to communicate it to your client? How to get people’s attention, how to keep them interested in you? What are new challenges and changes in communication practices? What has been changes in world-wide advertising and promotion activities? How the experience and analytics of big international companies spending millions to sell their products can be useful for start-ups, small and medium enterprises in Cyprus and Europe.

 

Для того, чтобы зарегистрироваться на этот блок конференции DMC-CY, нужно заполнить регистрационную форму ниже. В ответ вы получите подтверждение о регистрации с реквизитами для оплаты.
Доступ к DIGITAL MARKETING FOR SERVICE PROVIDERS блоку конференции стоит 60 евро. За эту сумму вы можете посетить несколько мероприятий по выбору, либо все девять мастер-классов блока.

 

 

Если вас заинтересовал только один семинар, напишите на адрес [email protected] (Ирина Патсалиду, координатор конференции). Стоимость одного семинара по выбору – 35 евро.

 

Оплата онлайн:

Для оплаты кредитной картой нажмите на кнопку Pay Now и выберите позицию SEMINAR FEE €35 или THEMATIC BLOCK FEE €60:

pay now

 

Для оплаты со счета в PayPal нажмите кнопку Buy Now:

 

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