Суббота, 24 февраля 2024

Читатели уходят в сеть

Фото freepik.com

Девять из десяти жителей Кипра в возрасте от 16 до 74 лет заявили, что в 2021 году они узнавали новости онлайн. Это на один процентный пункт выше, чем в среднем по Евросоюзу, и на 16 процентных пунктов выше, чем в 2016 году на Кипре, показал опрос «Евростата».

Интернет как источник новостей становится популярнее

На общеевропейском уровне 89% жителей в возрасте от 16 до 74 лет использовали интернет по крайней мере один раз в течение трех месяцев, чтобы прочитать основные новости. Из них 72% читают в интернете новостные порталы, веб-сайты газет или журналов, что на два процентных пункта (п.п.) больше, чем в 2016 году. Среди государств ЕС самый высокий процент интернет-пользователей, читающих новости онлайн, зафиксирован в Финляндии (93%), Литве и Чехии (по 92%), а также в Хорватии и Греции (по 90%). Самый низкий уровень использования интернета для того, чтобы узнать, что происходит в мире, отмечен в Румынии (59%), Германии (62%), Франции (63%), Италии (64%) и Бельгии (67%).

На Кипре доля тех, кто пользуется интернетом специально для чтения новостных порталов, веб-сайтов газет и журналов, в 2021 году увеличилась до 89%. Это на 16 п.п. выше, чем в 2016 году.

Женщины читают в интернете больше

Использование интернета для получения информации стало популярнее среди женщин (+3 п.п.), чем среди мужчин (+2 п.п.). Но в целом в ЕС больше мужчин, чем женщин, ответили, что они получают информацию из Интернета (74% и 71% соответственно).

На Кипре мужчины и женщины пользуются интернетом примерно поровну: 89% жителей и 88% жительниц заявили, что читают онлайн-новости. В 2016 году эти показатели были 76% и 70%.

Самые активные – молодежь и «средний возраст»

Что касается возраста, то в среднем по Евросоюзу чтение новостных порталов, веб-сайтов газет и журналов было наиболее популярным в возрастной группе 25-54 лет (75%). На втором месте – возрастная группа 55-74 лет (68%). В обоих сегментах зафиксирован рост на 3 п.п. и 2 п.п. соответственно. Доля лиц в возрасте от 16 до 24 лет составила 68%, не изменившись по сравнению с 2016 годом.

На Кипре 91% жителей в возрасте от 25 до 54 лет использовали Интернет для получения информации (+15 п.п. по сравнению с 2016 годом), 89% лиц в возрасте от 16 до 24 лет (+16 п.п.) и 82% лиц в возрасте от 55 до 74 лет (+5 п.п.).

Село «подтягивается» за городом

На 4 п.п. в среднем по Евросоюзу увеличилось количество пользователей интернета, читающих новости онлайн, в сельской местности (с 65% в 2016 году до 69% в 2021). Среди городских жителей этот показатель увеличился на 2 п.п. (с 74% до 76%). В случае Кипра наибольший рост был зафиксирован как раз в городах (с 75% до 95%), за ними следуют сельские районы (с 71% до 83%) и небольшие города и пригороды (с 72% до 80%).

Опрос также выявил: люди с высоким уровнем образования чаще читают новостные сайты. В ЕС этот показатель составляет 85%. На Кипре – 96%.

 

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